The main goal of SEO promotion is to increase the position of the site in search engines. It is believed that sites that are in the top ten or twenty in search engines tend to generate more credibility. In fact, the Internet space is so full of information and offers that a modern consumer simply will not waste time on information that is posted further, maximum of the third page of a search engine. Most of the proposals are identical to each other, it is almost impossible to find some kind of phenomenal benefit. The user, first of all, will consider the offers of the leading companies in the search engines and make a choice.
Therefore, search engine optimization must necessarily become part of an advertising campaign.
The effectiveness of SEO is undeniable. The disadvantages include the fact that SEO - promotion requires regular work with the site. Constant updating and replenishment of content allows you to conquer and hold high positions in search engines for a number of key queries for a long time.
It is imperative to understand that SEO algorithms are constantly changing, they are difficult to predict. The work itself in this direction takes a fairly large amount of time - from several months to several years. Moreover, the timing is largely determined by the number of competitors and their activity on the Internet.